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THE APPRENTICE 2024 REVIEW: The candidates this year are miserably thick, writes CHRISTOPHER STEVENS. But Alan Sugar will keep churning shows out for as long as the BBC lets him…
CHRISTOPHER STEVENS: The 18 candidates on this year's The Apprentice (BBC1) are so miserably thick that their combined intellects are barely enough to match one average idiot.
His IQ was so superlative that when Lord Sugar announced the results of the first challenge, to organise a corporate away-day, Asif broke into a round of applause for himself – unable to tell the difference between a profit and a deficit. That meant endless narcissistic boasting about his international music career, and plenty of impromptu raps bereft of rhythm or rhyme that inflicted life-threatening embarrassment on anyone within earshot. If the perfect formula is delusional ambition allied to a complete lack of research, amateur interior decorator Onyeka Nweze stands a strong chance.
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