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Why The Music Industry Keeps Turning To REVERB For Its Eco Needs
REVERB has helped make concerts more sustainable — while engaging fans on environmental and social issues.
“We would live an environmentally friendly lifestyle at home, and then he would go off on the tour bus powered by diesel, using Styrofoam and plastic utensils, and just feeling miserable about it all,” recounts the Guster frontman’s then-girlfriend, now-wife, Lauren Sullivan. Twenty years on, its guiding mission remains: working with artists (its partners now include Billie Eilish, ODESZA and The 1975) and the music business to implement sustainable touring measures and to leverage the fan-artist relationship to increase engagement with environmental and social issues. While tour sustainability has improved since REVERB launched — thanks in part to the organization itself — the former remains central to its work because most music industry stakeholders still lack the expertise to conceive and carry out green initiatives.
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