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The Netflix Slam Gave Great Live Tennis – And Even Better Streaming Marketing


Netflix pulled out all the stops for its second live sports event - a satisfying tennis match that was worth the marketing benefits alone.

La Roche-Posay, a cult favorite skincare line from French pharmacies that’s recently made a big American push and become the “official sunscreen” of the U.S. Open, passed out product freely. Many of the streamer’s executive team showed, despite gale force winds cancelling or delaying incoming flights from Las Angeles to Vegas (Skydance CEO David Ellison was also spotted, producer of Theron’s “Old Guard). The venue sold out its nearly 10,000 arena seats, with many Spanish-speaking devotees of national heroes Nadal and Alcaraz (cat calls of “Vamos, Rafa!” and “Carlito!” were so frequent that the crowd often shushed them en masse).

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