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Sofia Coppola Says Apple Pulled Funding For ‘The Custom Of The Country’ Series Due To ‘Unlikeable’ Female Protagonist


Sofia Coppola is opening up about why Apple canceled The Custom of the Country series. The director was announced to be adapting the Edith Wharton classic novel for Apple TV+, but executives at the…

The director was announced to be adapting the Edith Wharton classic novel for Apple TV+, but executives at the streamer seemed not to understand the female protagonist, calling her “unlikeable.” The series would’ve starred Florence Pugh as Undine Spragg, a Midwesterner desperately looking to infiltrate New York City’s high society during the Gilded Age. Coppola said that she went back with forth with Apple executives, which were “mostly dudes,” during development of the series adding, “They didn’t get the character of Undine.

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