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Sofia Coppola Thought Apple ‘Had Endless Resources’ — Then the Studio ‘Pulled Our Funding’ on TV Series With Florence Pugh: ‘It’s a Real Drag’
Sofia Coppola thought Apple had "endless resources." Then the studio pulled funding on her Edith Wharton television series adaptation.
In a new interview with The New Yorker, it’s revealed for the first time that Coppola had cast Oscar nominee Florence Pugh to star in the lead role of Undine Spragg, a Midwestern girl who attempts to ascend in New York City society. “Custom” was supposed to reunite Coppola with Apple after the two parties worked together on the director’s 2020 father-daughter dramedy “On the Rocks,” starring Rashida Jones and Bill Murray. When the TV series fell through, Coppola turned her attention towards “Priscilla.” The film opened in theaters to critical acclaim last fall and earned $20 million at the domestic box office.
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