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SAG-AFTRA Will Use Nielsen Data as Part of Enforcing Studio Pact on Streaming Content
SAG-AFTRA will use Nielsen streaming content data to enforce the union's 2023 contract with Hollywood studios.
“New business models require new tools, and that’s why we’ve enlisted Nielsen,” said SAG-AFTRA National Executive Director & Chief Negotiator Duncan Crabtree-Ireland. “The rapid evolution of the media landscape and audience behaviors over the past decade has not only affected how content is consumed and measured, but also greatly impacts the financial models on which the entertainment industry operates,” said Nielsen CEO Karthik Rao. “We are incredibly proud that SAG-AFTRA has chosen Nielsen as the source for objective and consistent audience measurement insights in the streaming space.”
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