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Sabato de Sarno brings new era of pragmatism to Gucci at menswear debut
Clean-cut suits and chunky knitwear replaced Alessandro Michele’s maximalism on Milan catwalk
Unveiling his first menswear collection at Milan fashion week on Friday afternoon after his womenswear debut in September, de Sarno’s Gucci aesthetic is a striking departure from the wistful glamour of his predecessor Alessandro Michele, which dominated much of the second half of the 2010s. Gucci is in the throes of re-establishing itself after the departure of Michele in 2022 and its long-term CEO Marco Bizzarri last year, who collectively steered the company towards sales of nearly €10bn between 2015 and 2022. Under new interim CEO Jean-François Palus, the company is restructuring its operations, including a plan to move a large part of its design studio from Rome to Milan that resulted in protests by staff in November and the first strike by creative professionals in Gucci’s 102-year history.
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