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‘I can see change spreading’: why male grooming is booming
Luxury brands and celebrities are launching male-focused makeup and skincare ranges, with sales up 77% year on year
Between waxes, Michael alternates using a self-tanning cream and a peppermint-scented lotion, uses “a variety of Yardley scented talc powders to control my sweat and body odour – and I get a foot peel mask every three to five months”. The subject was the focus of column inches this week after the former Neighbours actor Jason Donovan was pictured emerging from the sea on Bondi beach in Sydney sporting black nail polish. Men’s nails have had a bit of a moment of late – catching up with Michael’s approach of a decade-and-a-half earlier – with A-list celebrities from Harry Styles to the rapper A$AP Rocky and Jeremy Allen White, star of the TV series The Bear, stepping out with shellacked paws.
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