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Roku Touts Its Strength With Young Adult Viewers as Streaming Platform Courts Madison Avenue
Roku is touting its strength with young adult viewers compared to linear cable and broadcast as the streaming platform courts Madison Avenue.
The company has released viewership data as a “case study” to demonstrate the strength of its streaming platform that offers a mix of aggregated channels, shows from third-party providers and a growing slate of Roku originals. Last year, Roku came out swinging during the upfront advertising sales season, guaranteeing that it can deliver more viewers in the adults 18-34 and 18-49 demographics in primetime on its platform in total than any program on one of the five most-watched linear cable networks. The comparison is somewhat apples and oranges, but the larger point about Roku’s growing reach is indicative of the company’s goal to boost its profile on Madison Avenue.
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