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Producers Are Sleeping On Micro-Dramas & Vertical Videos In Korea, Warns KT Studio Genie Boss — APOS
The chief of KT Studio Genie ('Extraordinary Attorney Woo') reckons they are the only Korean production company thinking seriously about micro-dramas.
While Jung is quick to share Studio Genie’s annual spending on long-form content — $150M on 10 to 12 television drama titles per year — he said he is hard pressed to put a number on what the budget for micro-dramas might require, going forward. Song believes that while Korea is currently experiencing a lull in production for long-form media, the country’s industry possesses a wealth of experience and talent that will allow it to become a global leader in the short-form space too. I believe that Korean content ages well and delivers benefits many years later, and I think the same can happen for micro-dramas, although it will take time for skill improvement for professionals to become good at producing in this format.”
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