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PBS SoCal Rebrands Sister Public Broadcaster KCET As ‘PBS SoCal Plus’
KCET will be rebranded as "PBS SoCal Plus" on Feb. 6, bringing it further in line with sister station PBS SoCal (KOCE-TV).
According to the public broadcaster, the brand unification is meant to stop any confusion that may still exist between PBS SoCal and KCET now that they are operated under one roof. Dan Ferguson, PBS SoCal’s senior VP of marketing and communication, said the name change was made after they said audience research supported the consolidation. “This change ensures we are following what the community has requested and aligns the local flagship organization with the trusted values and brand strength associated with the PBS name.”
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