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Southern California’s Main PBS Outlets Rebranding; KCET Gets New Name After 60 Years
Southern California’s flagship PBS station is getting a rebrand. PBS SoCal, which merged with KCET a half-decade ago, said today that it will consolidate both brands under the PBS SoCal name …
But the programming its viewers are used to seeing will not change, and the KCET broadcast call letters will continue to be referenced during FCC-mandated station ID breaks. Billing the move as a brand simplification, PBS SoCal said it’s aimed at creating more efficiency and better awareness and to enhance engagement across digital streaming platforms, social media, educational curricula and in-person events. “Our honored tradition, built by KCET, of producing original, thoughtful and inspiring content around the arts, local culture, environment, news and public affairs remains core to our deep commitment of serving our community with high-quality public media.”
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