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Netflix’s Korean Content Head Discusses ‘Squid Game’ Season 3 And Korea’s Production Lull — APOS


Netflix Korea's Don Kang talks about 'Squid Game' season 3, as well as the Korean industry's production lull — APOS Indonesia.

In just the premiere week, Squid Game ‘s second season received more than 60 million views and became Netflix’s biggest show in the second half of 2024. When asked about these concerns in the Korean content industry and the lull in production, Kang said: “There was a time where there were anywhere between like a 100-150 series per year. Netflix also recently commissioned a third-party survey of over 11,500 people around the world about Korean content, breaking down popularity and fandom, with a majority of these respondents coming from key markets like the U.S., Brazil, France, India and Japan.

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