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Netflix Co-CEO Greg Peters Says Password-Sharing Crackdown Has Not Hurt Viewership, Citing Internal Data That “Cuts Through The Noise” About The Policy Shift
Netflix Co-CEO Greg Peters says paid password sharing has not alienated subscribers, as some had predicted it might, based on internal company data.
Netflix Co-CEO Greg Peters says internal viewership data from before and after the implementation of paid password sharing shows the new policy has not turned off viewers, as some had initially predicted it would. In 2021 and ’22, as the company was ramping up its efforts to force customers sharing passwords to pay for that privilege, some observers on Wall Street and in the tech sector predicted trouble. Netflix execs eschew the term “crackdown” to describe the updated stance on passwords, instead characterizing it as an initiative aimed at helping it to continue spending on content and other subscriber benefits.
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