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NBCUniversal, BBC Execs Talk ‘The Traitors’ Follow-Up, ‘Destination X’: ‘We Are Entering a Golden Age of Unscripted’


‘The future of big unscripted shows of scale is going to come from some sort of international partnership,’ said NBCU’s Ed Havard.

Featuring Ed Havard, NBCUniversal SVP non-scripted and Syeda Irtizaali, BBC editor of unscripted, what the panel did deliver, however, was a sense of the excitement of the business model behind the new format. “Destination X” does confirm, however, and in line with “The Traitors,” a model for co-operation in a world where money is tight but audiences crave big Saturday-night-style event shows. Some of their questions about “Destination X” are the same that the BBC asks of any format, Irtizaali noted: “Will the narrative arc be really compelling and have enough twists and turns and surprises and delights and rug-pulls that that will keep audiences interested and excited, but prove authentic and don’t feel like the hand of the producer is too involved?”

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