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NBCUniversal Leans Into AI In Upfront Ad Sales Push
NBCUniversal plans to start using generative AI in its ad sales efforts, the company announced Wednesday at its One24 event for advertisers.
The AI offering analyzes large swaths of programming and digital content across the NBCU portfolio paired with the company’s first-party data to produce “emotion-based, AI-powered audience segments,” an announcement said. On Monday, May 13 th NBCUniversal will host its Upfront presentation at Radio City Music Hall to showcase its premium content slate, iconic IP, and inspiring talent, all of which are powered by the company’s data and technology prowess. “Television today is a full-funnel performance vehicle where marketers can launch, build and grow their brands across any screen at scale,” said Mark Marshall, Chairman, Global Advertising& Partnerships, NBCU.
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