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NBCUniversal Makes Bid for Local Auto Advertising
NBCUniversal is making a new bid to court local auto advertisers and dealers with technology that helps them access the company's vast media holdings
NBC Spot On Automotive lets local auto dealers connect to opportunities to place ads in both English and Spanish across the Peacock streaming hub and various NBCU media properties. “Democratizing premium content, once only available at a national or regional ad association level, is a huge win for our entire dealer network and brand,” said Rachael Zaluzec, senior vice president of marketing and customer experience for Volkswagen of America, in a statement. .”We are positively impacting the overall auto ecosystem putting the capabilities directly into the local dealerships’ hands,” said Shawn Makhijani, senior vice president of business development and strategy and NBC Spot On for NBCUniversal Advertising & Partnerships, in a statement.
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