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NBCUniversal Confirms Return Of Radio City Upfront In May And Ad Tech Showcase In March
NBCUniversal has confirmed the dates of its annual upfront event at Radio City Music Hall in May as well as the fourth edition of its “OnePlatform” showcase of advertising technology in…
After the pandemic forced the 2020 and ’21 upfronts online, the 2022 season saw several companies return to in-person shows, though New York was still emerging from a spike in Covid cases that put a damper on the festivities. Weeks before the Radio City gathering, NBCU said it plans to host One24, its annual event focused on technology and data named after its OnePlatform suite of products for advertisers. Mark Marshall, who succeeded Yaccarino as chairman of NBCU Global Advertising & Partnerships, said he welcomed the chance to take “two iconic New York City stages” and lay out the company’s offerings.
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