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NASCAR Taps ESPN Veteran John Dahl to Oversee Content
ESPN has chosen former ESPN veteran John Dahl to oversee content production, part of a bid to launch documentaries and more
John Dahl, an ESPN veteran who helped produce the much-lauded Michael Jordan documentary “The Last Dance,” is getting into gear at NASCAR, where he will lead new efforts to connect to fans with content. “NASCAR has an incredible opportunity to continue fueling its positive momentum with powerful storytelling that brings fans closer to everything that makes this sport so compelling, and there’s no one more proven or better equipped to deliver on that potential than John Dahl,” said Clark, in a statement. Dahl had been a longtime producer and content executive at ESPN, which laid off several senior staffers last year under a cost-cutting plan mandated by corporate parent Disney.
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