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ESPN Integrates Pathway To Regional Sports Network Streams Into Its Main App And Website
ESPN is aiming to streamline the sports streaming experience by integrating video feeds from regional sports networks into its main app and website.
Starting this week, subscribers to NESN, which carries Boston sports teams including the Red Sox, Bruins and Celtics, will be able to tune into games via ESPN’s app or on ESPN.com. Viewers also will still need to pay for access to the RSNs, which have begun to offer their services as stand-alone streaming apps over the past few years as cord-cutting keeps eroding their traditional subscriber bases. “This is about improving discoverability of people’s favorite teams and who’s carrying their games,” Tim Bayus, VP, ESPN Strategy, told Deadline in an interview.
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