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Korea’s ‘Battle In The Box’ Set For U.S.; Distribs Kit Up For MIPCOM; Viu Bolsters Chinese Drama Lineup; Gianfranco Rosi At Camerimage; UFA Launches New Label — Global Briefs
Interstellar, the UK indie that made the British version of 'Battle in the Box', is taking the Korean format into the U.S.
The format, initially from Nmedia for MBN in Korea, sees two celebrity teams enter an empty box for 24 hours divided by a moveable wall and armed with just a toothbrush. The Appian Way-exec produced doc is the feature debut of directors Edivan Guajajara, co-founder of Mídia Indígena, an Indigenous-led investigative journalism collective in Brazil, and environmental filmmakers Chelsea Greene and Rob Grobman. “We have always leveraged data insights and market intelligence to ensure our consumers continue to be delighted with our content offerings,” said Janice Lee, CEO of Viu and PCCW Media Group.
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