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ITV This Morning's Ben Shephard breaks golden TV rule – 'I swore I'd never do it'
Ben Shephard explains why he chose to return to breakfast television ahead of his new role at This Morning after the GMB star swore he would never do early mornings again
Fans know Ben best for his 10-year stint on GMB - however, the 49-year-old has admitted that his career could have looked very different if he'd stuck to his golden rule of never returning to breakfast TV. Ben Shephard revealed that he vowed never to return to breakfast TV (Image: Ray Burmiston) Read MoreRelated Articles Ben Shephard on Cat Deeley friendship – 'unbelievable' way they met and connection with famous husband This Morning is my dream combination of a lie-in, eating cheesecakes and working with a fantastic team."
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