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In a Tough Market, Distributors Must Take a Pragmatic Approach, Banijay’s Cathy Payne Says: ‘You’ve Just Got to Be Scrappy’
At Series Mania Thursday, Cathy Payne, CEO of distributor Banijay Rights, said it is 'tough out there' in the post-peak market for scripted content.
At Series Mania Thursday, Cathy Payne, CEO of distributor Banijay Rights, said it is “tough out there” in the post-peak market for scripted content. “Some of our best-selling product in our catalog may not be the most expensive but it is all about the content, the story, the characters and the execution, and that can work on different budget levels.” People are looking for broad audience content, whether you are a streamer or not,” she said, citing her experience at the recent London TV Screenings.
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