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Gwyneth Paltrow, 51, frolics on the beach in stunning new promo for her wellness and lifestyle brand Goop

Gwyneth Paltrow knows a thing or two about the extent of her star power as a force in the marketing of Goop, her wellness and lifestyle brand she founded 16 years ago.

Paltrow launched the wellness and lifestyle brand and company in September 2008, initially as a weekly e-mail newsletter that provided things like new age advice and an editor's note from the actress who offered up insight into her daily life. Paltrow initially launched Goop in September 2008, as a weekly e-mail newsletter that provided things like new age advice and an editor's note from the actress who offered up insight into her daily life Officials from the Consumer Protection Office in California have sued Goop for false advertising, alleging the company made unfounded health claims about a variety of products.

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