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Guess who’s back? How Eminem is storming to the top of the charts again
His new song Houdini is set to be the fastest-selling single of the year, eclipsing even Taylor Swift – despite being ignored by rap fans and radio stations alike
Longstanding British hip-hop DJ Semtex calls Eminem “one of the rap gods”, but says he “didn’t pay attention” when Houdini was released, and was unsure even whether to play it on his weekly Capital Xtra show. Lee Thompson, of music industry website Record of the Day, suggests Eminem’s appeal “spans three generations”, and notes that the single has barely been playlisted on UK radio. In Anthony Bozza’s authoritative 2004 biography, Whatever You Say I Am, he identifies a moment when the rapper’s audience changed from sceptical Black crowds won over by his sheer talent, to fans who seemed more like punk or nu-metal devotees: pissed-off, opinionated and “predominantly white”.
Or read this on The Guardian
