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Eric Church and Morgan Wallen Join Team to Relaunch Field & Stream Brand, Including Fall Music Festival, Print Magazine Revival
Country stars Eric Church and Morgan Wallen are part of a team of investors relaunching the Field & Stream brand, with plans for a music festival.
Country superstars Morgan Wallen and Eric Church are part of a team that has acquired the Field & Stream brand, with plans to start a music festival and even publish a semiannual print edition, on top of maintaining the website and retail opportunities. Previously, Field & Stream assets had been split up as the venerable print magazine went digital-only, with Recurrent owning the brand’s ongoing media and Dick’s Sporting Goods having picked up the retail side. Field & Stream magazine was a touchstone of hundreds of thousands of American coffee tables from its founding in 1895 up through the most recent turn of the century, maintaining a circulation of over a million copies into the 1990s.
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