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Morgan Wallen and Eric Church Team to Purchase Field & Stream Brand With Investors
Plans include starting a fall outdoor music festival and relaunching the print magazine.
Country superstars Morgan Wallen and Eric Church are pairing for a different kind of collaboration: The two avid outdoorsmen have purchased outdoor lifestyle brand Field & Stream. The duo are part of an ownership group that has bought the retail side of the trademark from Dick’s Sporting Goods and the media platform from Recurrent for an undisclosed sum. As Wallen told Billboard in December, he’s actively looking to expand into businesses outside of music, including his recent affiliation as an investor and brand ambassador with upstart Ryl Tea and moving into real estate.
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