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Eminem Provided ‘Epic’ Opening to Saudi Arabia’s Massive Mdlbeast Soundstorm Music Festival That is Creating Inroads For Saudi Artists, Says Event Chief
The CEO of Saudi Arabia's Soundstorm music festival on how Eminem provided an 'epic' opening act just as the event opens inroads for local artists..
It marked Soundstorm’s strongest lineup thanks to chart-topping artists such as Eminem, Linkin Park, and rock bands including Thirty Seconds to Mars and U.K. trio Muse, as well as hip-hop stars like Russ, G-Eazy, J.I.D., and Busta Rhymes, to name a few. Variety spoke to Mdlbeast CEO Ramadan Alharatani about how he attracted bigger acts from the U.S. such as Eminem who, making his first appearance in Saudi Arabia, performed his hit “Love The Way You Lie” for a crowd of more than 100,000 fans. Speaking of Hollywood, it’s no secret that shortly before Soundstorm launched there were events [surrounding the killing of U.S.-based journalist Jamal Khashoggi] that prompted a sort of stigma to take place vis-a-vis artists coming into Saudi from the U.S. Is this dissipating?
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