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Discovery Channel Boss Howard Lee Reveals New Programming Slate: More Blood, More Sweat and Many More Tears (EXCLUSIVE)
Discovery Channel will launch eight new series in early 2024 under new boss Howard Lee, who aims to bring more emotion to its programming slate.
Discovery is already the top-rated network with men 18-49 and 25-54 (if news and sports aren’t included), buoyed by series like “Naked and Afraid,” “Deadliest Catch,” “Gold Rush,” “Expedition Unknown” and its signature “ Shark Week ” and “Puppy Bowl” events. “The one common thing I did notice the most when I was studying all the shows, I said, ‘this is fascinating, the stuff that works the most the Discovery Channel are people who are all so busy trying to succeed and make money.’ Aren’t we all? Meanwhile, Lee notes that Shark Week was up year-to-year in 2023, thanks in part to host Jason Momoa but also from buzzy fare like “Belly of the Beast: Feeding Frenzy” (in which a camera operator was placed inside a whale decoy) and “Cocaine Sharks.” And up next is the return of “Puppy Bowl” on Feb. 11, and simulcast across Animal Planet, Discovery, TBS, Tru TV, Max and Discovery+.
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