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Inside Warner Bros. Games’ Big Live Services Push and Doubling Down on DC, ‘Game of Thrones’ and More Franchises
David Zaslav’s most critical mission is leading Warner Bros. Discovery through the streaming wars. But he also sees a rich opportunity in video games.
The WB Discovery chief, who can’t go one earnings call without boasting about the power of the company’s rich trove of IP, used his Q3 address as a chance to announce plans to level up the video game division, which he says has “consistently enjoyed among the highest ROIs of any of our businesses.” Those impressive sales figures caught the eye of Zaslav and CFO Gunnar Wiedenfels, who are focused on reducing Warner Bros. Discovery’s massive post-merger debt, enough to signal to the industry that the gaming division is the company’s new darling in its path to profitability. Discovery CEO of global streaming and gaming JB Perrette tells Variety the key to topping those numbers is figuring out ways to make prized IP “more than just one great hit every three or four years.”
Or read this on Variety
