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Did Jennifer Lopez Rebrands Her 'This Is Me ... Now' Tour?
Jennifer Lopez changed the title of her upcoming tour from "This Is Me ... Now' to 'This Is Me ... LIVE' following reports of low ticket sales
However, the website does feature a timeline of her biggest career moments, spanning from her 1991 TV debut on In Living Color to the February 2024 premiere of her This Is Me … Now: A Love Story film, hinting that the point of the tour was always to be about her greatest hits. While promoting her ninth studio album and its accompanying movie — both inspired by her romance with husband Ben Affleck — Lopez blessed Us with look after look. Neither Lopez nor Live Nation, the entertainment company producing the tour, addressed the switch-up at the time, though Us Weekly reached out to both for comment.
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