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CNN CEO Mark Thompson Unveils New Strategy With Focus On Digital And Subscriptions, Combining News Units To Serve All Platforms
CNN’s CEO Mark Thompson laid out a strategy for the news organization, focusing on integrating linear TV and digital news units, and boosting its presence and innovation on smart phones and o…
He assembled a team of astonishing talent and drive and – inspired by that mission as well as Ted’s founding insight and the amazing business opportunity he’d identified – they created the future of news on television. We will still stand for the same things – video-led breaking news, delivered as it happens with honesty and insight – but with greater flexibility about the how and multiple new forms of monetization to complement existing revenues. It’s also been great seeing new audiences find classic linear TV and new programming in meaningful numbers on CNN Max during big moments like our coverage out of Israel, our Iowa debate and our New Year’s Eve programme.
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