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Alex MacCallum Returns to CNN to Oversee Digital Products
Alex MacCallum, a veteran digital media executive, has returned to CNN as new chief Mark Thompson seeks to attract new-tech audiences
Digital media executive Alex MacCallum, who left CNN after a major streaming product she helped build was scuttled, has returned to the news outlet to help build some more. McCallum, who exited CNN in June of 2022 when she was interim chief digital officer, has been named executive vice president of digital products and services, and will be charged with developing new concepts to attract digital audiences — a key business objective as more of CNN’s cable subscribers find new broadband, social and mobile platforms where they can gain information and knowledge. She had been working as chief revenue officer at The Washington Post.
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