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Choi Yoonhee Set as CEO of Barunson E&A as Korea Sales Firm Expands Berlin Footprint


Choi Yoonhee is set as new CEO of Barunson E&A, the Korean sales firm with two Bong Joon-ho movies on its slate.

Choi Yoonhee has been named as the new CEO of Barunson E&A, the Korean sales and production firm that is making a splash at the European Film Market in Berlin this week. Notable past titles include Bong Joon-ho ’s “Mother” and Oscar-winner “Parasite,” on which CJ and Choi headed international distribution. “Barunson E&A will continue to work with the leading filmmakers in Korea, creating compelling content while our international operations actively seek opportunities to board on global projects with world-renowned and up-and-coming talent, placing no restrictions on format, genre, and language,” said Choi in a prepared statement.

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