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CEO Says MoviePass Will Test Ads On Its Platform, Offer Cheaper Tickets To Users Who Watch Them
MoviePass will give users buying tickets on its app the option of watching an advertising pod in exchange for credits.
In conversation with Bryan Braulich of the Cinema Foundation, a nonprofit affiliate of NATO, and Chaya Rosenthal, head of marketing for Alamo Drafthouse, all agreed that loyalty programs are one key to help fill seats and reinforce the moviegoing habit. Every time there is a James Bond movie, there is Heineken, Omega watches, BMW, Aston Martin, Hugo Boss suits. “I believe that AVOD … can make a portion of moviegoing completely free, where people will be able to earn credits related to watching that [advertising] content offline, that can convert into movie tickets.”
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