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Box Office: Zendaya’s ‘Challengers’ Hits Target With $15M Opening for No. 1 Finish
Zendaya‘s romance-tennis drama 'Challengers' easily won the weekend box office match with a $15 million opening.
It was a bold move for MGM Amazon Studios to open Luca Guadagnino ‘s sexy adult drama nationwide, versus giving it a platform release, considering it’s more of an arthouse movie than a commercial play. The studio did so in part to raise awareness among those who might choose to wait to watch the movie on Amazon’s streaming service, Prime — including Zendaya fans who aren’t yet subscribers. With domestic revenue running behind last year by more than 20 percent, Hollywood and theater operators are looking forward to next weekend when the summer box office kicks off The Fall Guy, starring Ryan Gosling.
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