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Billboard Partners With CJ ENM to Reinforce K-Pop’s Global Influence
Billboard and Billboard Korea have joined forces with CJ ENM to expand the global influence of the K-pop industry.
Shin, Head of Music Entertainment at CJ ENM, sat down with Billboard President Mike Van and Billboard Korea CEO & Publisher Yuna Kim at CJ ENM’s Seoul office on Thursday (April 18) to discuss various strategic relationships to reinforce and expand the influence of K-pop around the world. In a joint statement, Van and Kim expressed, “CJ ENM’s KCON and MAMA AWARDS serve as excellent platforms for bridging artists with global K-pop enthusiasts, aligning with Billboard ‘s vision. We anticipate diverse partnerships between the two entities in the future, including endeavors to unearth talented artists worldwide.”
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