Get the latest gossip

Taylor Swift, TikTok Unveil Full Promo Campaign For New Album

While Taylor Swift's music reappeared on TikTok last week, most other UMG artists are unable to promote music on the app, despite this promo campaign.

TikTok announced “the ultimate Taylor Swift in-app experience” on Friday (April 19), a way to “connect Swifties with exclusive and first-of-its-kind features.” This is all but guaranteed to make some UMG artists — those who have developed devoted TikTok followings, or had success marketing music on the platform in the past — jealous. Swift’s TikTok partnership, despite the UMG ban, was a display of her power in the music business, as an artist who moves as many units in a year as some entire label divisions.

Get the Android app