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A ‘Euphoria’ Video Game Would Be a Big Hit With New TV-to-Gaming ‘Switcher’ Audience, Fandom Study Finds
A video game based on HBO's dark teen drama "Euphoria" is a key suggestion from this year's edition of Fandom's Inside Entertainment study.
According to Fandom’s study, which was based on a survey of 5,500 entertainment and gaming fans aged 13-54, that “switcher” term refers to consumers who are shifting away from watching movies and binging TV shows in their free time to do other activities, including social media (47%), reading (56%) and hobbies (37%). “There are shows like ‘American Idol,’ which make people feel competitive or community — but there’s elements of gaming there, in terms of the adrenaline rush and the interactivity and things, that probably aren’t going to be part of a compelling television experience,” Fandom chief marketing officer Stephanie Fried said. Therefore, if studios, networks and streaming companies cater to the distinct emotional desires of their specific audiences, they can successfully influence a fan’s choice between mediums and content types and build out a more robust conquest strategy for both retention and acquisition.
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