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‘This Is Table Stakes Today’: How Deloitte and AWS Use AI to Study Fandom for Insights on Consumer Behavior
Variety's 'Strictly Business Live' podcast conversation from Cannes Lions featuring Converge by Deloitte's Michelle McGuire and AWS' Ruba Borno.
The growth and productivity-unleashing potential of AI-powered tech systems and software was the talk of the Croisette during this month’s Cannes Lions Festival of Creativity. AWS’s ability to offer clients effective “Clean Room” services to allow for data crunching in a privacy-compliant way is very in demand and one of the company’s biggest strengths, Borno observed. “I think your fandom in characters, titles and worlds all influences your purchasing behavior when you think about streaming and subscription and so for us, that’s the next frontier to take all that we’ve learned and done with AWS is to apply to yet another industry.”
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