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Meta and Deloitte Execs Break Down GenAI in Marketing and How It Will Disrupt the Future of Digital Media
At Variety's 2024 Entertainment Marketing Summit, Jana Arbanas and Kelly Davies Michelena spoke about generative artificial intelligence in marketing.
She and her team at Deloitte have already seen the benefits of using generative AI in their work, and as a result, “[increased] efficiency by 200%.” As part of this year’s event, Arbanas and Kelly Davies Michelena, director of business development and AI partnerships at Meta, sat down with moderator Jay Tucker of the UCLA Anderson School of Management to have a candid conversation about the questions surrounding generative artificial intelligence in the entertainment marketing space. “I heard a stat… that AI can help enterprisers take five hours of busy work out of [their] life,” Michelena continued.
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