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‘The Spiderwick Chronicles’ Has Record Debut Weekend As Roku Channel’s Most-Watched On Demand Title Ever
The Spiderwick Chronicles made history in its first weekend on The Roku Channel
Roku picked up the exclusive U.S. rights to the television adaptation of the popular children’s fantasy books by Tony DiTerlizzi and Holly Black in October, after Disney+ opted not to move forward with the series. In March, Nielsen reported that the Roku Channel was responsible for 1.3% of all streaming usage, which is up from February to be on par with both Warner Bros. Discovery’s Max and NBCUniversal’s Peacock. “It is really encouraging to see those metrics,” Tannenbaum told Deadline, explaining that the company has taken “a holistic view” to harness a broad range of content in order to bring those numbers into existence.
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