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Roku Channel Pacts with B.J. Novak’s ChainFest for Special Celebrating Chain Restaurants
Roku Channel has pacted with B.J. Novak for a special on his ChainFest that celebrates the culinary creations of fast food and chain restaurants.
The Chain venture was co-founded Novak, former star of NBC’s “The Office,” Hollingsworth, producers Jack Davis and Nicholas Kraft, talent manager Byron Ashley and entrepreneur Abe Burns. “The Chain team has brilliantly curated the ultimate foodie experience that is as new and exciting as it is emotive and nostalgic for both diners and the brands it highlights,” said David Eilenberg, head of content, for Roku Media. “We’re thrilled to kick off our inaugural project with Chain and look forward expanding the reach of this unique and fun concept by giving millions of streamers across the country the opportunity to immerse themselves in this one-of-kind experience on The Roku Channel.”
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