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‘Parasite’ Producer Barunson E&A Names Yoonhee Choi As CEO
Parasite producer Barunson E&A has named Yoonhee Choi as CEO to replace Gene Hong (Brian) Park and Kwak Sin Ae.
Choi was previously at CJ ENM, serving as head of international sales for films such as the Barunson E&A-produced Oscar winner Parasite and The Spy Gone North and producer of titles such as Seobok, Hard Hit and Nothing Serious. Since October 2022, it has been expanding its global footprint by launching International sales and production / financing arms, securing sales rights to its first non-Korean film, Giddens Ko’s Miss Shampoo, and investing in Indonesian thriller 13 Bombs, directed by Angga Dwimas Sasongko. “Barunson E&A will continue to work with the leading filmmakers in Korea, creating compelling content while our international operations actively seek opportunities to board on global projects with world-renowned and up-and-coming talent, placing no restrictions on format, genre, and language,” said Choi.
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