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‘Even the gumshield matches the outfit’: Imtayaz Qassim on the rise of fashion in boxing
With clients including Tyson Fury, Francis Ngannou and Karriss Artingstall, when it comes to couture in boxing, the British designer is the king of ring
Consider the peerless Muhammad Ali, a pin-up in glitzy fashion shoots or dressed up in crisp coats, cardigans and shirts, the late Joe Frazier’s signature cowboy hat, part of his persona as the country boy, or Naseem Hamed, with his leopard-print shorts and French crop, in the 90s. After studying fashion design, he worked with streetwear brands ACW and Represent, and he’s made custom pieces for celebrities such as Welsh footballer Gareth Bale (a 65-piece wardrobe) and Blink-182 drummer Travis Barker (boxing shorts for lounging around). For Olympics hopeful Karriss Artingstall, who had served in the military and loves the Disney film Mulan, Qassim created an outfit, with warrior-worthy panels on the shorts, for her to wear for a fight last year.
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