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Zuckerberg 2.0: why has Meta boss ditched drab hoodies in jazzy makeover?


Get ready for a silk shirt undone to the navel, necklaces and big T-shirts, all aimed at humanising Meta’s founder

His new wardrobe features jazzy embroidered floral shirts, boxy black T-shirts emblazoned with Latin phrases, chain necklaces and a shearling coat that would not look out of place on the set of the western drama Yellowstone. This week he cemented his transformation, sharing a series of photos from a 1970s-themed party on Instagram wearing a black silk shirt unbuttoned to his navel and a glittery embellished jacket. But while the former finance nerd Jeff Bezos is leaning into some kind of action man machismo (who can forget the bicep-bursting T-shirt he chose for his Vogue debut) and Elon Musk flits between a Mars coloniser in an aviator jacket and Trump cheerleader in a Maga cap, Zuckerberg is championing a more accessible and friendlier image.

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