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Zoe Foster-Blake breaks her silence on having to buy back her own Go-To business two years after selling it: 'I couldn't live with myself'


The Australian author, 43, first sold her 51.5 per cent stake of the beauty brand to the ASX listed beauty conglomerate for $89 million in 2021.

Zoë Foster Blake has broken her silence on buying back her stake in her skincare brand Go-To after beauty company BWX went into administration Despite the turbulent time, Zoë is celebrating Go-To's tenth anniversary this year and hosted a party last weekend to commemorate the incredible achievement. Zoë, who founded the brand in 2014, had continued as chief creative officer and director of Go-To after first selling her shares to BWX, and is now full force back into running her business.

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Zoe Foster-Blake

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