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Ziggy Marley Talks ‘Bob Marley: One Love’s’ Surprise Box Office Success: ‘The Critics Don’t Get It, but the People Get It’
As 'Bob Marley: One Love' nears $150 million in global box office, the filmmakers and Paramount execs explain why the musical biopic over-performed.
As those box office receipts rolled in, Ziggy Marley was on a text chain with the film’s director and co-writer Reinaldo Marcus Green, Paramount motion picture group co-president Mike Ireland and the studio’s senior VP of production Bryan Oh. Oh: It was brave of the studio — I’m not on the greenlight committee — to put resources into making the definitive worldwide theatrical version of this without a quote-unquote “traditional movie star.” That is rare, and hopefully, this can lead to more opportunities. To that point, hopefully, it creates new comparisons.Part of the methodology behind box office projections considers when a movie doesn’t have a big-name star, or when it’s helmed by a BIPOC director.
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