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Zendaya Is On Running’s Newest Brand Ambassador: ‘It’s A Full Circle Moment’

Zendaya has been tapped as On Running's newest brand ambassador following the actor's starring role as a tennis pro in "Challengers."

To announce the ambassadorship on Thursday morning, the brand released a slate of campaign photos and videos starring Zendaya and directed by C Prinz. The campaign video begins with the “Euphoria” star sitting on the bleachers of a track before the lights turn on and the camera pans to a group of people, all donning On sportswear. “We’ve been massive admirers of Zendaya’s ability to inspire a generation and dream big,” David Allemann, On’s cofounder, continued in a statement.

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