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ZEE5 Chief Amit Goenka Maps Global Expansion Strategy Around Multilingual Content Push: ‘You Will See a Different Experience Altogether’ (EXCLUSIVE)
ZEE5 is making a bold bet on its multilingual roots as the Indian streaming giant undergoes a major brand refresh and strategic pivot.
ZEE5 is making a bold bet on its multilingual roots as the Indian streaming giant undergoes a major brand refresh and strategic pivot designed to capture the next wave of digital entertainment consumption. The upcoming slate spans diverse genres, including “Detective Sherdil” (Hindi), “Sattamum Neethiyum” (Tamil), “Mothubaru Love Story” (Telugu), “Inspection Bungalow” (Malayalam), “Maarigallu” (Kannada), “Aata Thambhahya Naay” (Marathi) and “Vibhishan” (Bengali). With profitability achieved globally and content production doubling, ZEE5’s return to its multilingual origins represents a calculated bet that authentic, localized storytelling combined with technological innovation will differentiate it in an increasingly crowded streaming landscape.
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